Privacy policy
FELIÈ operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). FELIÈ uses Shopify technology to provide the Services to you.
This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use, make a purchase or carry out any other transaction through the Services, or when you communicate with us by any other means.
In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection, use and disclosure of your personal information as described herein.
Personal information we collect or process
When we use the term "personal information", we refer to any information that identifies you or can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified data that cannot reasonably be used to identify you. Depending on how you interact with the Services, where you reside and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
- Contact details, including your name, billing address, shipping address, telephone number and email address.
- Financial information, including credit card and debit card details, payment information, transaction details, payment confirmations and other payment-related information.
- Account information, including your username, password, security questions, preferences and settings.
- Transaction information, including products you browse, add to your basket, save to your wishlist, purchase, return, exchange or cancel, as well as your previous transactions.
- Communications with us, including any information you provide when contacting customer support or submitting a complaint.
- Device information, including information about your device, browser, network connection, IP address and other unique identifiers.
- Usage information, including details about how and when you interact with and navigate the Services.
Legal basis for processing.
The processing of your personal data is carried out on the following legal bases:
- Performance of a contract: when the processing is necessary to manage your order, process payment, and arrange shipment.
- Legitimate interest: for fraud prevention, site security, and the improvement of our services.
- Consent: for sending commercial communications and for the use of non‑essential cookies (such as Google Analytics and Meta Pixel). You may withdraw your consent at any time.
- Legal obligation: when the processing is necessary to comply with applicable legal obligations.
Sources of personal information
We may collect personal information from the following sources:
- Directly from you, including when you create an account, visit or use the Services, contact us or otherwise provide us with your personal information.
- Automatically through the Services, including information collected from your device when you use our products or services or visit our websites, as well as through cookies and similar technologies.
- From our service providers, including where we engage them to provide certain technologies or where they collect or process your personal information on our behalf.
- From our business partners and other third parties.
How we use your personal information
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:
- Providing, personalising and improving the Services. We use your personal information to provide the Services to you, including fulfilling our contract with you, processing payments, managing orders, remembering your preferences and interests, sending notifications related to your account, handling purchases, returns, exchanges and other transactions, creating and maintaining your account, arranging shipping, facilitating returns and exchanges, allowing you to post reviews and providing you with a personalised shopping experience, including recommendations based on your previous purchases and browsing activity.
- Marketing and advertising. We may use your personal information for marketing and promotional purposes, including sending commercial communications by email, text message or post, and displaying advertisements relating to products or services both on our Services and on third-party websites, including advertisements based on items you have viewed, added to your basket or purchased.
- Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate and prevent fraudulent, unlawful or malicious activities, protect public safety and maintain the security of our Services. If you create an account, you are responsible for maintaining the confidentiality of your login credentials. We strongly recommend that you do not share your username, password or any other access details with anyone.
- Communicating with you. We use your personal information to provide customer support, respond to your enquiries, deliver our Services effectively and maintain our relationship with you.
- Legal obligations. We may use your personal information to comply with applicable laws and regulations, respond to lawful requests from public authorities and law enforcement bodies, participate in legal proceedings and enforce or investigate potential breaches of our terms, conditions and policies.
How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, including:
- To Shopify, suppliers and service providers acting on our behalf, such as IT service providers, payment processors, analytics providers, customer support services, cloud storage providers and shipping partners.
- To business and marketing partners who help us provide marketing services and personalised advertising. For example, Shopify may support personalised advertising based on your activity across different merchants and websites.
- When you instruct us, request us or otherwise consent to the disclosure of information to third parties, for example in order to deliver products or through social media integrations.
- To our affiliates and companies within our corporate group.
- In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations (including responding to subpoenas, search warrants or other similar requests), to enforce the Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or other persons.
In particular, we use the following third-party analytics and advertising tools:
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Google Analytics (Google LLC): a web analytics tool that collects data about site usage (pages visited, session duration, traffic source). You can review Google's privacy policy at https://policies.google.com/privacy and opt out of tracking at https://tools.google.com/dlpage/gaoptout.
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Meta Pixel (Meta Platforms, Inc.): an advertising tracking tool that allows us to measure the effectiveness of our ads on Facebook and Instagram and show you personalised advertising. You can review Meta's privacy policy at https://www.facebook.com/privacy/policy and manage your advertising preferences at https://www.facebook.com/ads/preferences.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them. To provide and improve the Services, information submitted by you may be transferred to and shared with Shopify and third parties located in countries outside your country of residence. In addition, we use certain advanced Shopify features that incorporate data derived from your interactions with our store, other merchants and Shopify itself. In such cases, Shopify acts as the data controller responsible for processing your personal information and for responding to requests relating to your privacy rights. For more information about how Shopify uses your personal information and the rights available to you, please consult Shopify's Consumer Privacy Policy and the Shopify Privacy Portal.
Third-party websites and links
The Services may include links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, we encourage you to review their privacy and security policies, as well as their terms and conditions. We are not responsible for the privacy, security, accuracy, completeness or reliability of any third-party websites or platforms. Information that you choose to share in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services and users of those third-party platforms, without limitation as to its use by us or by third parties. The inclusion of such links does not imply any endorsement of the content of those platforms or their owners or operators, unless expressly stated otherwise.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal information from minors under the age defined by the applicable laws in your jurisdiction. If you are a parent or legal guardian of a child who has provided us with personal information, you may contact us using the details provided below to request its deletion. As of the effective date of this Privacy Policy, we do not knowingly "share" or "sell" (as those terms are defined under applicable law) the personal information of individuals under the age of 16.
Security and retention of your information
Please note that no security measure is perfect or completely secure, and we cannot guarantee absolute security. In addition, any information transmitted to us may not be secure while in transit. We strongly recommend that you do not use unsecured channels to communicate sensitive or confidential information.
The length of time for which we retain your personal information depends on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce our agreements and policies.
Your rights and choices
Depending on your place of residence, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in specific circumstances. In certain cases, we may refuse your request where permitted by law.
- Right of access. You may have the right to request access to the personal information we hold about you.
- Right to erasure. You may have the right to request that we delete your personal information.
- Right to rectification. You may have the right to request the correction of inaccurate personal information that we hold about you.
- Right to data portability. You may have the right to receive a copy of your personal information and request that it be transferred to a third party, subject to certain conditions and exceptions.
- Communication preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe link included in those emails. Even if you opt out of promotional messages, we may still send you non-promotional communications relating to your account or orders.
Additional rights for residents of the United Kingdom and the European Economic Area (EEA), Subject to local laws and applicable limitations, you may also have the following rights:
- Right to object and restrict processing. You may have the right to object to or request restrictions on the processing of your personal information for certain purposes.
- Right to withdraw consent. Where we rely on your consent to process your personal information, you may withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of any processing carried out before the withdrawal.
You may exercise these rights through the locations indicated within the Services or by contacting us using the details provided below. For more information about how Shopify uses your personal information and the rights available to you, please visit: https://privacy.shopify.com/en
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as required or permitted by applicable law. You may also appoint an authorised representative to submit requests on your behalf. Before accepting such requests, we may require proof that the representative has authority to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.
Complaints
If you have any complaints about how we process your personal information, please contact us using the contact details provided below. Depending on your place of residence, you may have the right to appeal our decision or to lodge a complaint with your local data protection authority. For residents of the European Economic Area, a list of data protection authorities can be found here.
International transfers
Please note that we may transfer, store and process your personal information outside your country of residence.
If we transfer your personal information outside the European Economic Area (EEA) or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs) or equivalent agreements approved by the relevant UK authority, unless the transfer is made to a country recognised as providing an adequate level of data protection.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for operational, legal or regulatory reasons. Any updated version will be published on this website, and we will update the "Last updated" date and notify you of any changes where required by applicable law.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at +34 669940892, send us an email at hola@felie.es, or contact us at Calle Congo, 28907, Getafe, Madrid, Spain. For the purposes of the applicable data protection legislation, we are the data controller responsible for your personal information.